UJ Marketing – Student News 

UJ BCom Marketing Management 3M Student project

Four student groups from the Business-to-Business (B2B) module in the BCom degree in Marketing Management were selected to present their practical project to the executive team of 3M South Africa on 27 July 2018.

 BCom Marketing Management students

3M has been involved with B2B students through guest lectures and practical site visits for the past three years. 3M has also appointed BCom Marketing students to internships, and has committed itself to the department for 2019 as well. Ms Dawn Isdale from 3M South Africa noted that the company is closely aligned with the Department of Marketing Management because of the innovative and creative work that students and academics are delivering to the broader business community.

DSA UJ Marketing project in the limelight!

DSA UJ top nine students, with Dr Marius Wait (DSA/UJ Project leader) and Ms Cornell van Graan (DSA Chairperson)

An awards luncheon was held on 24 July at the Indaba Hotel, attended by 1200 direct selling company representatives. Nine UJ students were honoured as the top sellers in the 2017 DSA/UJ Project. This WIL project is a collaboration between the Direct Selling Association of South Africa and the Marketing Department at the UJ. The students received part-bursaries and gift packs from their respective companies (Tupperware, Avon Justine, and TableCharm) to the total value of R 40 000. The keynote speaker at this event was the Honourable Lindiwe Zulu, Minister of Small Business Development, who made special mention of this project. She spoke of the development of youth through innovative projects like this one.

Digital music sales symposium – UJ Marketing Master’s student shines!

On Wednesday, 3 October 2018, SCiiS hosted a digital music sales symposium to expose to the industry the caliber of the UJ Marketing Masters graduates that the SCiiS produces, and to discuss the future of the music industry in the face of rapidly changing technology. With a strong emphasis on current digital music trends – both nationally and internationally – the Symposium explored some of the most pressing and relevant questions about the music industry, from what impacts streaming platforms to what qualities it takes to become successful. A number of experienced voices from the music industry participated in the symposium. Panelists included Bradley Williams, an Independent creative industries consultant and the former GM of Sony Music Entertainment Africa; Gillian Ezra, head of African Operations at Deezer; Nomisupasta, a creative and musician who won the South African Music Award (SAMA) in 2011; Andile Mbete, the International Label Manager for Columbia and Epic Records at Sony Music Entertainment Africa; and Nontokozo Mokoena, UJ SCiiS MCom graduate.

 From left to right: Prof. Mercy Mpinganjira – SCiiS Director, Bradley Williams – Independent Creative Industries
Consultant, Nontokozo Mokoena – UJ SCiiS MCom graduate, Gillian Ezra – Head of African Operations at Deezer,
Nomisupasta –  Creative and South African Music Award (SAMA) winner, and Andile Mbete – International Label
Manager at Sony Music Entertainment

3rd year Marketing BCom students awarded workplace-based learning experience at ABSA

The BCom third year Strategic Marketing Management students were tasked by ABSA to come up with a strategic marketing plan aimed at the repositioning of the Afrikaans Arts Festival, the KKNK of which ABSA is a main sponsor.

A total of 20 student groups assignments were submitted for this project, of which three groups were selected by the lecturer, Dr Beate Stiehler-Mulder to present their strategy to Absa’s sponsorship team. The presentations took place on 6 November 2018, and after long deliberations on the day, the winning group, as well as two individuals from the other two groups were identified and invited to participate in a workplace-based learning programme with Absa in 2019.

The winning students who will be participating in this exciting opportunity are: Dimpho Ditsebe, Nadine Farquharson, Amber Austen, Motladi Songo, Lelethu Mashaba, Ashley Strydom, Mosima R Ramohlale, Mas’udah Dhodhat, and Cameron Sivalingam.

The Department of Marketing Management wishes to thank Mr Mntunzi Jonas, Ms Brunella Boamgard and Ms Jenny Moore from Absa’s sponsorship section for all their time and efforts to bring this project to the students, and for the fantastic learning opportunity that Absa has offered the winners.

UJ BCom Marketing Management Third years

UJ Marketing – Staff News 

Best conference paper award at the Academy of World Business, Marketing & Management Development!

A conference paper based on a MCom in Marketing study by Mr Cameron Smit received the ‘Best conference paper award’ at the Academy of World Business, Marketing and Management Development conference held in Athens, Greece. The paper was prepared by Cameron in collaboration with his supervisors, Prof. Mornay Roberts-Lombard and Prof. Mercy Mpinganjira. Their paper was entitled Generational cohort differences in technology readiness (tri 2.0) and mobile self-service technology adoption in the airline industry – an emerging market perspective. https://lnkd.in/gv4UmFH

Prof. Mercy Mpinganjira and Prof. Mornay Roberts-Lombard

Digital empowerment award

The School of Consumer Intelligence and Information Systems was honoured with an award for Commitment to Digital Empowerment at the 2017 Bluemagnet Achievement Awards Ceremony. This special ceremony took place on 24 August at The Venue Green Park venue in Sandton and was attended by the School’s Director, Prof Mercy Mpinganjira and the Head of the School’s Marketing, Dr Beate Stiehler-Mulder.

The Department of Marketing Management in the School has been investing in growing knowledge and skills amongst its staff on the latest developments in the field of Digital Marketing. Director, Prof Mpinganjira wishes to extend her gratitude to Bluemagnet for recognising the School’s commitment to this important contemporary field in Marketing Management.

Ceri James (Bluemagnet Executive Director), Prof Mercy Mpinganjira and Dr Beate Stiehler-Mulder