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Dr. Cashandra Mara

Coordinator of the B Com Entrepreneurship Management/Senior Lecturer
Name: Cashandra Mara
Location: D Ring 519A Auckland Park Kingsway Campus
Business Management Academic Staff  Staff Members

Contact Details:
Tel: +27 (0)11 559 4432

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About Dr. Cashandra Mara

PhD Title: MANAGER PERCEPTIONS OF RISK AND RETURN IN HUMAN CAPITAL DEVELOPMENT Research Interests:

  • Entrepreneurship
  • Financial Management
  • General Management
  • Strategic Management
  • Strategic Innovation
  • Human capital development

  PAPERS PRESENTED AT CONFERENCES Jasson, C & Kara M (2011). Private VS public universities knowledge management cultures (WORK IN PROGRESS). 21st Annual SAIMS Conference: Durban SA. Mokalane, J, Drotskie, A, & Jasson, C. (2013). Effective implementation of the IDP in a local municipality. 24th Annual SAIMS Conference: Gauteng, SA. Barker, T., Peitch, A. & Jasson, C. (2015). Environmental Strategies as marketing tools for SA banks. Paper presented at the 1st International Conference of The Academy of Business in Emerging Markets, Windhoek Namibia. Muiruri, K. & Jasson, C. (2015). Exploring SA Employee’s reward preferences. Paper presented at the 2nd International Conference of The Academy of Business in Emerging Markets, Phnom Penn, Kambodia. Jasson, C & Govender, C. (2016). A model for leaders and managers to measure ROI and Risk in Human Capital Development (HCD). Paper presented at the International Business Conference (IBC), Langebaan, Western Cape, South Africa. Jasson, C & Muiruri, K. (2017). An investigation into the budding sharing economy in an emerging market. Paper presented at the 3rd International Conference of The Academy of Business in Emerging Markets, Santo Domingo, Dominican Republic. Jasson C and Govender, C. (2018). Managing HCD risk in tourism organisations – a collaborative responsibility. Paper presented at the International Tourism Studies Conference. Pretoria, South Africa. Jasson C and Govender, C. (2018). A business perspective on ROI and Risk Management in HCD. Paper presented at the SAIMS Conference, Stellenbosch, South Africa. Jasson C and Govender, C. (2018). Streamlining the value network to improve service delivery using lean practices. Paper presented at the International Business Conference (IBC), Mauritius Rakosa, K and Mara, C. (2019). Value Proposition as a Tool to increase Customer Loyalty. Paper presented at the World Business Congress of the International Management Development Association (IMDA), Nicosia, Cyprus. Phaladi, L., Toli, Z. and Mara, C. (2019). An investigation into the factors contributing to rail freight losing market share: a South African perspective. Paper presented at the Southern African Transport Conference, Pretoria, South Africa. Mara, C. (2019). An analysis of the opportunities and challenges of the sharing economy in South Africa. Paper presented at the International Business Conference, Hermanus, South Africa.     JOURNAL ARTICLES PUBLISHED Jasson, C & Govender, C. (2017). Measuring return on investment and risk in training – A business training evaluation model for managers and leaders. Acta Commerci, (1) pp 1684-1999. Govender, C.M. & Jasson, C.C. (2018). Measurable Operational Risk in Human Capital Development in the South African Service Sector. Africa Journal of Tourism, Hospitality and Leisure. 7(2). Govender, C.M. & Jasson, C.C. (2018). Lean Practices for Efficiency in the South African Hospitality Sector. African Journal of Hospitality, Tourism and Leisure. 7 (2). Mara, C. (2019). An analysis of the opportunities and challenges of the sharing economy in South Africa. Acta Denubius (submitted in Aug 2019, but not yet published). Mara, C., Govender C. and Makka, A. (2019). Human capital development (HCD) risks in the African hospitality industry. Africa Journal of Hospitality, Tourism and Leisure. 8(4). Mara, C., Govender C. and Makka, A. (2019). Does human capital development (HCD) result in organisational effectiveness in the African hospitality industry? Submitted to SA Journal of Human Capital Development in July 2019, but not yet published). Dube, B, Mara, C and Ntimani, V. (2020). Perceptions of franchise stakeholders on trust in franchising relationships. African Journal of Hospitality, Tourism and Leisure, Volume 9 (1): 1-15.   STUDY GUIDANCE: B COM HONOURS IN STRATEGIC MANAGEMENT Ombele, G. Y. (2011). Employee motivation at Pick n Pay Supermarket Milpark. Unpublished research paper – B Com Honours. University of Johannesburg. Lamusse, C. Unpublished research paper – B Com Honours. University of Johannesburg. Mathabela, T. (2012) An evaluation of the success of the drive-through service at KFC. Unpublished research paper – B Com Honours. University of Johannesburg. Shipster, N. (2012) Measuring the impact of environmentally friendly policies. Unpublished research paper – B Com Honours. University of Johannesburg. Bothamaga and Rasimpi (2013). Unpublished research paper – B Com Honours. University of Johannesburg. Barker, T, Peitch, A., & Jasson, C. (2014). Environmental Strategies as marketing tools for SA banks. Phaladi, L. & Toli, Z. (2015). An investigation into the factors contributing to rail freight losing market share: a South African perspective. Muiruri, K. (2015). Exploring SA Employee’s reward preferences. Woods, N & Ndlwana, V. (2016). An exploratory study into the soft skills considered to be important to improve employee performance. Mahlangu, K, Phoku, T. Ramathopa, D. & Sithole, M. (2017). An investigation into the dynamic capabilities that enable innovation in the South African Hotel-Industry. Unpublished research. Ndile, E., Mba-Mba, E. & Nemukula, L. (2018). The influence of leadership on the innovativeness of organisations. Leckram, N. (2019). The effects of Talent Management strategies on Job Satisfaction at the company Pack ‘n Stack. Unpublished research. Coetzee, M. (2010). THE SHOE THAT FITS: An investigation into consumer behaviour, the brand life cycle, and brand rejuvenation. Unpublished research. Ferreira, C. (2019). Investigating trend and fashion forecasting processes in a South African fashion brand. Unpublished research.   STUDY GUIDANCE: M COM BUSINESS MANAGEMENT Co-supervisor of a minor dissertation: Effective implementation of the IDP in a local municipality. Justice Mokalane: Completed in 2015 Supervisor of a minor dissertation: Effective use of labour brokers in an engineering company in Gauteng. Joe Lebelo completed in 2016 Supervisor of a minor dissertation: Value proposition as a strategic tool in a South African bank. Kenosi Rakosa, completed in 2018. Supervisor of a full dissertation: Franchisor support to optimise franchisee performance in the restaurant industry. Benefit Dube. Unpublished research, completed in 2019.