MCom (Marketing Management) Research

Purpose

The purpose of this qualification is to develop applied competencies and practical skills in the acquisition, interpretation and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should also show evidence of independent and original scientific work. Furthermore, students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management.

On completion of the programme, students will be able to demonstrate competence in:
• research writing and creative thinking skills in Marketing Management,
• display competence in the application of related research methodology,
• reflect on managerial decisions and applications to assess the effect thereof in the holistic context of Marketing Management.

Admission Requirements

A student who is in possession of a BComHons (Marketing Management) or its equivalent on NQF level 8 in a related field. A minimum overall average of 60% and a minimum of 60% for research methodology at NQF 8 level is required to apply for admission to this qualification. Student number constraints may limit the number of intake for the next year and necessitate a selection process consisting of selection interviews and a research proposal exercise. Candidates are required to do preparatory work such as pre-reading, literature reviews, concept development and the successful completion of short courses and/or knowledge developments as part of their proposal writing requirements. In addition, candidates will also be required to defend their research proposals at a special School/departmental session. The Dean of the College of Business and Economics may refuse a student admission to the master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies.

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