Advanced Diploma in Marketing Management

Purpose

The purpose of the Advanced Diploma in Marketing Management is to provide students with contemporary, intensive, focused and applied competencies in the multidisciplinary field of marketing to enter the field of commerce and industry as middle-level marketing practitioners. The student will be able to ascertain current and emerging trends in marketing practice, apply financial, information technology and entrepreneurial skills to marketing planning. Students will be equipped with the skills of planning, organizing, leading and controlling entrepreneurial initiatives in marketing, and differentiate and apply different research methodologies within a marketing environment.

Admission Requirements

An applicant must hold an appropriate Diploma at NQF level 6 (360 minimum total credits) with a 60% pass average in all Marketing modules at NQF level 6. Marketing related work experience may be considered. Students may be interviewed.

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