Prof Robert Ebo Hinson

Distinguished Visiting Professor
Name: Robert Ebo Hinson
Location: C-Ring 6 Auckland Park Kingsway Campus
Marketing and Retail Experts  Staff Members

Contact Details:
Tel: 011 559 3200

Email: rhinson@uj.ac.za

About Prof Robert Ebo Hinson

Professor Robert E. Hinson is a globally respected academic, educator, and marketing consultant with an outstanding track record in marketing, business management, and higher education leadership. He is widely acknowledged for his scholarly achievements, impactful industry engagements, and strategic leadership in academia. From 2021 to 2024, he was ranked as Africa’s leading marketing scholar and Ghana’s top business and management academic by the Alper-Doger Scientific Index.

Professor Hinson holds a PhD in International Business from Aalborg Business School (Denmark), a DPhil in Marketing, an MBA, and a BSc in Marketing from the University of Ghana. He is also a Chartered Marketer certified by the Chartered Institute of Marketing (UK). His scholarly excellence has earned him three prestigious Emerald Literati Awards:

• Outstanding Paper Award (2022)
• Outstanding Paper Award (2009)
• Highly Commended Paper Award (2007)

With three decades of professional experience in advertising and marketing consulting, Professor Hinson has led assignments in brand communications, service excellence, and marketing strategy for over two hundred prominent brands across Africa. He continues to consult actively for both local and international institutions in the areas of marketing strategy, branding, service management, and sustainability communications.

An accomplished public speaker, Professor Hinson is frequently invited to speak at academic and industry conferences across Africa and globally. His speaking topics span digital transformation, customer experience, ESG branding, Pan-African strategy, and marketing leadership. Professor Hinson has supervised over 250 Masters and PhD students and examined doctoral theses across a wide range of academic domains including marketing, sustainability, communications, and ICT management.

Professor Hinson has published over 150 peer-reviewed journal articles and book chapters, alongside forty-five monographs and edited volumes, and taught students at undergraduate, master’s, and doctoral levels across Africa.