Multimedia

Creativity + Technology = Digital Media Design

As digital becomes more and more central to the way we live our lives, the importance of shaping digital technologies to enhance the human experience has become more evident. Whether it be through exploring new modes of storytelling or ways to engage with the world, digital media design is concerned with how designers can take advantage of emerging technologies to imagine future possibilities. If you are interested in the world of people, technology, and the imagination- the Department of Multimedia is for you. Here, in our Digital Media Design programme, you can apply your creative powers to entertain, inform and support peoples future experiences of their world.

Say NO to bad experience.

In digital media design, students engage with and apply digital technologies innovatively in order to design products to communicate and enhance life experiences Starting from a generalised approach, students learn specialisations in interaction design or digital content design. In the interaction design specialisation, students focus on designing innovative interactive technologies and services that recognise and respond to users experience needs. Typical interactive solutions include web-sites, mobile applications, futuristic interfaces and smart products In the digital content design stream, students are concerned with designing communication and narrative based content such as music videos, digital video, motion graphics and short format animation

Interaction design, user experience design, photography, video content design; You’ll find them here !

A Bachelor of Arts in Digital Media Design prepares students to meet the needs of the digital age as designers of content, products, systems and services where text, image, video, audio, graphics and animation converge. While our course places a strong emphasis on the crafting of digital products, we are committed to teaching a design first approach. In a design first approach, all students are taught the fundamentals of design thinking such as design theory, design research, design strategy, creative concept development, and design evaluation.