UJ Diploma in Marketing

The UJ Diploma in Marketing prepares students for a career in the field of Marketing. This qualification offers both theoretical and vocational training, and students are exposed to important theoretical marketing principles and equipped with practical marketing skills. Upon completion of this qualification, students have the relevant knowledge and practical skills required by the Marketing sector and are therefore well prepared to pursue one of the many career opportunities that the Marketing field has to offer.

Click to APPLY NOW for the Diploma Marketing

Entry requirements Diploma in Marketing:

Admission Point Score (APS) of 22* or higher with Mathematics OR 24* or higher with Mathematical Literacy OR a Higher Certificate in Marketing and Sales offered by the Department will be considered.

* Meeting the admission criteria does not guarantee acceptance into the course.

How do I calculate my APS to see if I qualify for the Diploma in Marketing?

You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (EXCLUDING Life Orientation) and then simply tally all the points to obtain the total score, which represents your APS.

How long does it take to complete the Diploma in Marketing?

3 Years.

Can I study for the Diploma in Marketing part time?

Unfortunately not. This is a full-time qualification.

What are the costs for the Diploma in Marketing?

The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.

Are you a top performer with very good matric final results?

You may qualify to become a UJ Orange Carpet Candidate! The University’s Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme

Career opportunities with the Diploma in Marketing:

The following is a list of only some of the different career opportunities with a Diploma in Marketing that you can pursue:

• Advertising
• Brand Management
• Customer Relationship Management
• Marketing Manager
• Marketing Researcher
• Customer Services
• Marketing Consulting
• Media Planning
• Sales Manager

What modules are offered on the Diploma in Marketing?

How do I apply for the Diploma in Marketing?

All UJ applications are processed online. Once you are ready to apply for the Diploma in Marketing you can access the application page here: Apply to study at UJ

Further studies:

Upon completion of the Diploma in Marketing, students can apply for the Advanced Diploma in Marketing (previously known as BTech Marketing). Students who successfully completed the Advanced Diploma in Marketing with promising grades may apply for the Department’s flagship programme – the BCom (Hons) in Marketing Management.

Frequently asked questions about Marketing and Marketing qualifications

Find answers to some frequently asked questions like Why study marketing? What do marketers earn? Is Marketing the right career for me? What is the difference between the Marketing Diploma and the Marketing BCom degrees? at the following link: FAQs – Why study marketing?

Keep the information from this page when you go offline by downloading the UJ Diploma in Marketing course brochure below:

UJ Diploma Marketing Brochure

UJ Diploma in Retail Business Management

The Diploma in Retail Business Management equips students with the important foundational knowledge of the workings of the Retail sector, as well as the latest trends and developments in Retail. The Retail sector is incredibly large and acts as an important contributor to the South African economy – providing employment to many South Africans. The sector is also very diverse, which means that a qualification in Retail can provide graduates with numerous different career opportunities and future growth prospects. To be successful in retailing, graduates need to demonstrate high energy levels, exceptional people skills and entrepreneurial qualities.

Upon completion of this qualification, students should be willing to start at store level and work towards management – this is essential in order to understand the overall functioning of the retail environment and business. Retailing often provides flexible working hours, however it may often demand extra time from those individuals who deal directly with customers (when working at store level). The modules offered in this Diploma cover a broad spectrum of disciplines applied within the retail industry today and best prepares the graduate to enter into junior to middle management positions.

Click to APPLY NOW for the UJ Diploma Retail Business Management

Entry requirements Diploma in Retail Business Management:

Only applicants with an Admission Point Score (APS) of 22* or higher with Mathematics OR 24* or higher with Mathematical Literacy will be considered.

* Meeting the admission criteria does not guarantee acceptance into the course.

How do I calculate my APS to see if I qualify for the Diploma in Retail Business Management?

You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (EXCLUDING Life Orientation) and then simply tally all the points to obtain the total score, which represents your APS.

How long does it take to complete the Diploma in Retail Business Management?

3 Years.

Can I study for the Diploma in Retail Business Management part-time?

Unfortunately not. This is a full-time qualification.

What are the costs for the Diploma in Retail Business Management?

The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.

Are you a top performer with very good matric final results?

You may qualify to become a UJ Orange Carpet Candidate! The University’s Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme

Career opportunities with the Diploma in Retail Business Management:

The following is a list of only some of the different career opportunities with a Diploma in Retail Business Management that you can pursue:

• Buyers
• Store Managers
• Layout specialists
• Visual merchandisers
• Product category managers
• Sales managers
• Service retailing
• Advertising and sales promotion
• Customer experience leaders
• Director of customer analytics
• Retail software developers
• Start your own business

What modules are offered on the Diploma in Retail Business Management?

How do I apply for the Diploma in Retail Business Management?

All UJ applications are processed online. Once you are ready to apply for the Diploma in Retail Business Management you can access the application page here: Apply to study at UJ

Further studies:

Upon completion of the Diploma in Retail Business Management, students can apply for the Advanced Diploma in Retailing. Students who successfully completed the Advanced Diploma in Retailing with promising grades may apply for the Department’s flagship programme – the BCom (Hons) in Marketing Management (NQF level 8) or the Postgraduate Diploma in Strategic Retailing (NQF level 8).

Frequently asked questions about Retail and Retailing qualifications:

Find answers to some frequently asked questions like
Why study retailing?
What can you earn with a retail qualification?
Is Retail the right career for me? What is the difference between a Diploma and a degree? at the following link:
FAQs – Why study retailing?

Keep the information from this page when you go offline by downloading the UJ Diploma in Retail Business Management course brochure below:

UJ Marketing Diploma in Retail Business Management

• English: 4*

• Mathematics: 4 [Mathematical literacy is NOT accepted]

• Two other subjects: 4* each (thus 2 x 4 = 8)

• Other recognised language: 3*

• Remaining subject: 3*

*The minimum APS score that must be achieved for the indicated subject

** Meeting the admission criteria does not guarantee acceptance into the degree

Advanced Diploma Marketing (BTech)

UJ Advanced Diploma Retailing

The Advanced Diploma Retailing qualification offered at the University of Johannesburg is the first and only Advanced Diploma in Retailing in South Africa and aims to provide students with the opportunity to become a true specialist in the Retail industry.

This qualification develops the applied and practical competencies of the graduate in the acquisition, understanding and application of retailing principles. It provides an intensive, focused and applied specialisation within the field of Retail to ensure that graduates have a deep and systematic understanding of current thinking, practice, theory, strategies and methodology in the field of Retail.

Important to note:

Advanced Diplomas were previously known as a BTech qualification (it is the exact same qualification, only a new name). Within the next years, all BTech programmes offered by Universities in South Africa will be changed and called Advanced Diplomas). This programme is an NQF level 7 qualification.

Apply NOW for the UJ Advanced Diploma Retailing

*Deadlines may be subject to extension.

What are the entry requirements for the Advanced Diploma Retailing?

Only applicants that hold an appropriate Diploma or Bachelor’s degree or equivalent qualification to NQF level 6 (as determined by a Status Committee) will be considered.

The number of applications received for this degree has grown immensely over the last two years. Students are therefore strictly selected based on academic merit, and this means that even if an applicant meets the criteria above, acceptance is not guaranteed.

How do I apply for the Advanced Diploma Retailing?

Applications open annually at the beginning of April and close on the 30^th of September at 12pm (no late applications are reviewed). The application process is purely online, no email or paper-based applications will be reviewed. You can start the application process by clicking here. Should you experience problems with the online system please contact the Student Enrolment Centre on 011 559 4555.

Points to keep in mind:

• From another University:
  • Currently studying – if you are applying when you are in your final (3^rd year) you need to upload a University stamped copy of your academic record including the first semester results of your 3^rd year.
  • Completed degree – when applying you must upload a University stamped copy of your academic record and certified copy of your degree certificate
  • If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
• UJ student:
  • You do not need to upload your academic record – your academic record will be linked to your application automatically.

What are the costs involved for the Advanced Diploma Retailing?

The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.

How long does it take to complete the Advanced Diploma Retailing?

The programme is offered on a full-time (1 year) or part-time basis (2 years):

When are the classes offered for the Advanced Diploma Retailing?

The classes are offered on Mondays and Wednesdays as workshops of 5 hours in duration (either a morning or afternoon session), with some classes offered in the evenings. Full time students complete all seven modules in one year (three modules per semester and one year module – therefore completing both year 1 and year 2 as per the table below), whilst part time students will only complete four modules in one year (two modules per semester).

What modules are offered on the Advanced Diploma Retailing – what will I study and learn?

Career opportunities:

• Retail Consultant
• Retail Manager
• Regional Manager
• Retail Buyer
• Start your own Business

Further studies:

Upon the successful completion of the Advanced Diploma Retailing, students may qualify and choose to further their studies in a number of different UJ BCom Honours degrees on offer (like the popular BCom (Hons) Marketing Management degree) OR the Postgraduate Diploma Strategic Retailing (a first on the African continent).

Ready to apply for the Advanced Diploma Retailing? Click away – Apply now for the Advanced Diploma Retailing.

Keep the information from this page when you go offline by downloading the  Advanced Diploma Retailing Brochure 

Frequently asked questions about the Advanced Diploma Retailing

If I’m working full-time, will I be able to complete the programme on a full-time basis?

We don’t recommend students who are working full-time to register on a full-time basis. The modules are made up of lots of group work and assignments which can be difficult to manage with a full-time job. Also note that some classes are during the day time and your employer needs to provide you with permission to attend classes before you enroll.

Are classes compulsory?

Yes. You can only be excused from 2 classes per semester in totality not 2 classes per subject.

My company wants to pay for my fees. Can you give me a quote?

Unfortunately the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.

UJ BCom Honours in Marketing Management degree

The BCom (Hons) in Marketing Management degree is one of the most sought after and popular marketing qualifications in the country and proudly boasts a number of successful alumni that are employed across the corporate sector in South Africa, as well as alumni that are the proud owners of successful businesses. Visit our UJ Marketing graduates page to learn more. This qualification exposes students to a number of different components in the marketing field, whilst strongly focusing on developing 1) theoretical knowledge, 2) critical and strategic thinking, but most importantly 3) practical marketing learning and experience by assigning students with real-life marketing projects and challenges from a number of industry partners and corporates.

The popularity of the BCom Honours programme results in hundreds of student applications per year. Students are therefore strictly selected based on academic merit, and this means that even if an applicant meets the criteria outlined below, acceptance is not guaranteed.

• Access will be provided to students in possession of a BCom, BTech, Advanced Diploma in Retailing and Advanced Diploma in Marketing, or an equivalent Marketing Management qualification on NQF Level 7 with majors in Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research.
• A student must have attained a minimum of 65% in his/her Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research majors at NQF Level 7 and Accounting and/or Financial Management, Analytical Techniques and/or Quantitative Techniques and Marketing or related module must form part of the undergraduate degree.
• Students who have a BCom qualification, but who do not have Marketing Management at NQF Level 7, must first complete the Level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%.
• A student who obtained a BA (Marketing Communication) needs to comply with the BCom in Marketing Management undergraduate degree requirements.
• A potential student must have adequate English language proficiency by passing a literacy test.
• Selection may include an interview.

How do I apply for the BCom Honours in Marketing Management?

Applications open annually at the beginning of July and close on the 28^th of September at 12pm (no late applications are reviewed). The application process is purely online and can be accessed here, no email or paper-based applications will be reviewed. Please visit UJ’s website to apply. Should you experience problems with the online system please contact the Student Enrolment Centre on 011 559 4555.

Points to keep in mind:

• The initial screening process is based on your first semester 3^rd year results (if you are still completing your degree) or based on your final 3^rd year/BTech results if you have already completed the degree.
• If you have studied or are studying at another university:
  • Currently studying – if you are applying when you are in your final (3^rd year) you need to upload a University stamped copy of your academic record including the first semester results of your 3^rd year.
  • Completed degree – when applying you must upload a University stamped copy of your academic record and certified copy of your degree certificate
  • If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
• UJ student:
  • You do not need to upload your academic record – your academic record will be linked to your application automatically.

What are the costs involved to study the BCom Honours in Marketing Management degree?

The fees are approximately R35 000 per year (full-time studies) however the fees are adjusted annually and cannot be confirmed by the Department (only Student Finance can confirm – 0115593935). The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.

How long does it take to complete the BCon Honours in Marketing Management degree?

The programme is offered on a full-time (1 year) or part-time basis (2 years):

FULL-TIME Completed in 12 months Register for eight modules completed (four in the first semester, three in the second semester and one year module)

PART-TIME Completed in 24 months First year (two semester modules and one year module) Register for the remaining five modules in the second year

When are the classes offered for the BCom Honours Marketing management degree?

The classes are offered after-hours (starting at 17:30*) during the week and are compulsory for students to attend.

*Subject to change.

What modules are offered on the BCom Honours Marketing Management degree – what will I study and learn?

FULL-TIME CURRICULUM

PART-TIME CURRICULUM

Career opportunities upon completion of the degree:

• Brand Management
• Account planning
• Market Research
• Digital Marketing
• Sales
• Customer Service
• Relationship Management
• Advertising
• Public Relations
• Media Planning
• Marketing Consulting
• Marketing Solutions and Strategies
• Start your own Business
  

Further studies – Masters in Marketing Management

Upon completing the BCom Honours in Marketing Management at UJ, you are eligible to apply for the Master’s qualifications offered by the Department of Marketing Management. Please take note that acceptance into a Master’s programme is subject to you meeting the minimum criteria. You can visit the Master’s & PhD page here to learn more about our Master’s degree offerings and to view the minimum criteria.

Ready to apply for the BCom Honours in Marketing Management? Click away – Apply now for the BCom Honours in Marketing Management.

Keep the information from this page when you go offline by downloading the UJ BCom Honours Marketing Management brochure

Frequently aksed questions about the BCom Honours in Marketing Management degree:

If I study part-time, can I select the modules I want to complete?

Unfortunately not. The programme is very structured and you are required to complete certain modules at certain stages of the degree. Please refer to the programme structure.

If I’m working full-time, will I be able to complete the programme on a full-time basis?

We don’t recommend students who are working full-time to register on a full-time basis. The modules are made up of lots of group work and assignments which can be difficult to manage with a full-time job.

Are classes compulsory?

Yes. You can only be excused from 2 classes per semester in totality not 2 classes per subject.

I have or I’m studying towards a BCom but I do not meet the entrance requirements. Specifically I don’t have any Research related modules or Strategic Marketing Management modules on 3^rd year level (NQF 7). Can I still apply?

These modules are pre-requisites therefore you will not be considered for the programme. This is because students are expected to have a sound understanding of research and strategic marketing principles prior to entering the Honours programme. There have been cases where students have completed these modules at other institutions – however this does not guarantee acceptance into the programme as each application is reviewed based on merit. Please contact the Programme Co-ordinator, Ms Cunningham, should you require guidance.

My marks are below the 65% required but I do have work experience. Is this experience taken into consideration?

Work experience is taken into consideration to some extent but doesn’t guarantee a place on the programme. Please email Ms Cunningham your academic record & CV before applying online.

My company wants to pay for my fees. Can you give me a quote?

Unfortunately the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.

 

Click here to apply for your Masters or Ph.D. in Marketing Management*
*Be sure to review the detailed application process and requirements below before finalising your application

Improve your expertise with a Masters or PhD in Marketing Management.

Embark on a transformative journey to mastery with a Masters or PhD in Marketing Management. Unleash your potential, elevate your career prospects, and become a dynamic leader in the ever-evolving marketing realm. Position yourself at the forefront of innovation and strategy, equipped with advanced knowledge and expertise that sets you apart in a competitive market. Take the leap towards excellence and unlock opportunities with a prestigious postgraduate degree in Marketing Management from UJ.  

The UJ Department of Marketing Management, rated as Africa’s most impactful Marketing Research Department, is your gateway to success. You could not have arrived at a better place to enroll for a Master’s or PhD degree. Rest assured, you are in the best hands.

Welcome to the answer you seek. 

Why to pursue a Masters degree in Marketing Management? Click here: MCom Marketing Management 

Why to pursue a Ph.D. degree in Marketing Management? Click here: PhD Marketing Management

The Masters and PhD in Marketing Management are both higher degrees by research. A higher degree by research is an advanced academic program where students conduct independent, in-depth research on a specific topic within their field of study. These degrees require students to make an original contribution to the existing knowledge in their discipline, especially at PhD level. Students work closely with their academic supervisors to develop their research projects, collect data, analyse findings, and write a thesis or dissertation presenting their research outcomes. This degree type focuses on developing high-level research skills, critical thinking, and expertise in a specialised area, preparing students for careers in academia, research, or other fields that require advanced analytical and problem-solving abilities. Ready to learn more about the Masters and Ph.D. programs in Marketing Management?

Click here to download our comprehensive brochure.

Please note that applications for all these two qualifications close on
31 October for admission the following year.

Ready to APPLY for a Masters or PhD in Marketing Management? 

1. All UJ applications are done online. 

2 . COMPULSORY DOCUMENTS TO ACCOMPANY AN APPLICATION

3. Click here to start your official Masters or PhD application.

4. UJ Marketing M and D studies Application procedure for INTERNATIONAL STUDENTS 

5. IMPORTANT: In addition to submitting the documents online, you are also required to email a copy of all documents in the checklist to istruweg@uj.ac.za 

A rigorous application process is followed to qualify prospective students for these prestigious programs  

Your application will not be processed if ALL documents are not correctly submitted

Need help?

Contact Prof Ilse Struweg, Head of Masters and Doctoral Studies at istruweg@uj.ac.za