Marketing Management
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Why should you study marketing? Dr. Thebe Ikalafeng and Dr. Mzamo Masito engage in a lively discussion on the ever-changing marketing landscape and its influence on both society and the economy.
Call for Book Chapters – Digital Marketing for Sustainability
Submit chapter abstracts (600-800 words) exploring digital marketing’s role in sustainability by 15 January 2025.
Prof. Linda Hollebeek ranks in the top 2%
Prof. Nripendra Rana ranks in the top 2%
Prof. Robert Hinson ranks in the top 2%
New Courses
Enrolments open 15 January 2025
Short Courses
Digital Marketing in Practice
Ideal for non-marketers, entrepreneurs, business owners or marketers wishing to improve their digital knowledge and skills
Marketing 101
This certificate is applicable for students who are interested in developing their marketing-related knowledge
Marketing and Retail qualifications offered by UJ's Marketing Department
Undergraduate degrees
- Diploma in Marketing
- BCom in Marketing Management
- Diploma in Retail Business Management
- Advanced Diploma in Marketing
- Advanced Diploma in Retailing
Postgraduate degrees
- BCom Honours Marketing Management
- Masters Degree in Marketing Management
- Ph.D. in Marketing Management
Short courses and Continuing Education courses in Marketing and Retail
Short course: Higher Certificate in Marketing and Sales
Full time and credit bearing toward Diploma Marketing
Marketing in the Future
WHY STUDY MARKETING?
Debating the Marketing Curriculum for Tomorrow
Unlock the future of marketing with UJ! Join us in a series of short videos where we explore the theme, Why Study Marketing. The first in this series features an invigorating interview with Dr Thebe Ikalafeng and Dr Mzamo Masito as they dive into a dynamic discussion on the evolving landscape of marketing, focusing on what should be included in a marketing curriculum for today and tomorrow. From the transformative power of AI and digital marketing to the critical importance of data analysis. They also delve into the value of consumer behaviour, examining where the influence of anthropology and science intersects with marketing. Discover the significance of social responsibility, cultural awareness, and balancing specialised expertise with versatile skills—crucial for thriving in a global, digital world—while gaining a deeper understanding of marketing’s profound societal impact.