About Us

Welcome to the Department of Marketing Management within the College of Business and Economics at the University of Johannesburg, where innovative thought meets opportunity. Whether you’re just starting your journey into tertiary education, or advancing your expertise as a post-graduate student, our comprehensive range of qualifications is designed to ignite your passion for marketing.

Forging ahead in the vibrant world of marketing in South Africa’s business landscape, the Department of Marketing Management offers a blend of academic theory and industry research, with real-world practical experience. Our courses equip you with the skills to excel in a rapidly evolving and globalised marketplace.

Our esteemed faculty, industry connections, and state-of-the-art facilities provide an enriching environment where marketing strategy and creativity meet. As the home of Marketing, our department officially has the most progressive marketing researchers in Africa.

Join a diverse community of ambitious peers and unlock your potential with us. Here, you’ll find the support, resources, and inspiration you need to transform your ideas into impactful marketing solutions that resonate locally and globally. Embrace the future of marketing with the University of Johannesburg – where your success story begins.

Our vision is to empower marketing excellence by nurturing innovative and highly skilled professionals who will transform the industry, enrich the global marketing community, and elevate the university’s impact on the world stage.

We offer a comprehensive range of courses and programmes in Marketing and Retail Business Management that are designed to cater to our students’ career aspirations. From undergraduate degrees that lay a solid foundation in marketing principles to post-graduate studies that delve into specialised areas, our curriculum is crafted to ensure that students gain both theoretical knowledge and practical skills. This includes the exceptional BCom (Hons) Marketing Management degree, which boasts an excellent student learning experience and after-graduation employment rate.

As a prospective or, current student, you can be certain that you will obtain – or, as an alumnus of the department, will have already obtained – your degree from the leading university department in marketing and retail in Africa.

Our distinguished departmental staff bring a wealth of experience from academia and industry. They are dedicated educators, impactful researchers, and seasoned practitioners who are committed to mentoring and guiding students so that they achieve their full potential. Our staff have a diverse range of expertise, ensuring that students are exposed to a broad spectrum of perspectives and methodologies in digital marketing, social media marketing, mobile marketing, omni-channel retail, online retail, shopper and consumer behaviour, brands and luxury brands, sales management, services marketing, service design, and customer relationship management, to name but some of the disciplines.

Marketing staff members –  A diverse group of experts in Marketing and Retail

As the most progressive marketing researchers in Africa*, our departmental staff are committed to exploring new frontiers and addressing contemporary challenges. Our research initiatives span various domains, including:

We encourage our students to engage in research projects that are innovative and that contribute to the advancement of marketing in Africa.

Our research:  UJ Marketing’s top researchers and publications

At UJ’s Department of Marketing Management, we pride ourselves on our strong ties with the South African business community. Through internships, industry projects, guest lectures, and networking events, our students gain invaluable insights and real-world experience. These connections not only enhance learning, but also open doors to exciting career opportunities.

Our industry involvement: UJ Marketing and Retail industry involvement

The University of Johannesburg is equipped with modern facilities that foster an engaging and supportive learning environment. From our world-class library to collaborative workspaces, we provide the resources that are needed to support innovative learning and research.

We celebrate diversity, and are committed to creating an inclusive environment where all students feel valued and empowered. Our multicultural student body enriches the learning experience, fostering a global perspective and a deeper understanding of different markets and cultures.

We offer numerous opportunities for students to get involved, from student associations to community outreach initiatives and peer tutoring. These activities help to build leadership skills, enhance teamwork, and create lasting memories.

Embark on a journey of discovery, innovation, and success with the Department of Marketing Management. Whether you’re a prospective student who is eager to start your academic career or a professional looking to advance your expertise, we invite you to be part of our vibrant community. Together, we can shape the future of marketing.

Website: www.uj.ac.za/marketing

Facebook: https://web.facebook.com/UJMarketingZA