About Us

Welcome to the Department of Marketing Management at the University of Johannesburg, where innovative thought meets opportunity. As part of the College of Business and Economics, we are proud to be home to Africa’s most progressive marketing researchers. Whether you’re just beginning your academic journey or advancing your expertise as a postgraduate student, our range of qualifications is designed to ignite your passion for marketing and drive your career forward.

Forging ahead in South Africa’s dynamic business landscape, our department blends academic theory, industry research, and real-world practical experience to prepare you for the global marketplace. With esteemed faculty, strong industry connections, and state-of-the-art facilities, we equip students with the tools to excel in a rapidly evolving marketing world.

Join a diverse community of ambitious students and access the resources and inspiration you need to transform your ideas into impactful marketing solutions that resonate locally and globally. Embrace the future of marketing with UJ—where your success story begins.

To empower marketing excellence by nurturing innovative, highly skilled professionals who will transform the industry, enrich the global marketing community, and elevate the University of Johannesburg’s impact on the world stage.

We offer a wide range of qualifications in Marketing and Retail Business Management, tailored to suit your career aspirations:

• Undergraduate Degrees lay a strong foundation in marketing principles.
• Postgraduate Studies delve into specialised areas, with a focus on academic research and practical application.

Our exceptional BCom Honours in Marketing Management programme delivers an unparalleled student learning experience, boasting excellent graduation rates. As a UJ alumnus, you will be equipped with a degree from Africa’s leading university department in marketing and retail.

Our distinguished faculty members combine academic prowess with industry experience. They are dedicated educators, impactful researchers, and seasoned practitioners who provide mentorship and guidance in areas such as:

• Digital Marketing
• Social Media Marketing
• Omni-Channel Retail
• Consumer Behaviour
• Brand Management
• Services Marketing
• Sales Management
• Customer Relationship Management

Through their diverse expertise, our faculty ensures that students are exposed to cutting-edge methodologies and global marketing trends.

Marketing staff members –  A diverse group of experts in Marketing and Retail

As Africa’s most progressive marketing researchers, our department addresses contemporary challenges with innovative research initiatives in:

• Consumer Behaviour
• Digital Marketing
• Social Media Marketing Strategies
• Brand Management

We encourage our students to engage in meaningful research projects that contribute to the advancement of marketing in Africa.

Our research:  UJ Marketing’s top researchers and publications

Our strong ties with the South African business community provide students with invaluable real-world insights through:

• Internships
• Guest Lectures
• Industry Projects
• Networking Events

These connections not only enrich learning but also open doors to exciting career opportunities.

Our industry involvement: UJ Marketing and Retail industry involvement

The University of Johannesburg is equipped with modern facilities, including a world-class library and collaborative workspaces, providing the resources you need for innovative learning and research.

We are committed to fostering an inclusive environment that celebrates diversity. Our multicultural student body enriches the learning experience, promoting a global perspective on markets and cultures.

From student associations to community outreach initiatives, we offer numerous opportunities for students to develop leadership skills, enhance teamwork, and create lasting memories.

Start your journey of discovery, innovation, and success with the Department of Marketing Management at UJ. Whether you are an aspiring student or a professional seeking to advance your career, we invite you to be part of our vibrant community. Together, we can shape the future of marketing.

Website: www.uj.ac.za/marketing

Facebook: https://web.facebook.com/UJMarketingZA