Marketing Vuvuzela
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Connecting with W&R SETA Youth Project Bursary Recipients
Pizza Date on 3 March 2025
The UJ Department of Marketing Management hosted a lunch at Piza E Vino for our W&R SETA Youth Project bursary recipients to reconnect, share their journeys, and inspire one another. The event was hosted by 𝗗𝗿 𝗦𝗲𝗺𝗼𝗻𝗮 𝗣𝗶𝗹𝗹𝗮𝘆, Chair of W&R SETA, alongside 𝗗𝗿 𝗜𝘀𝗼𝗹𝗱𝗲 𝗪𝗮𝗿𝗱, Head of Marketing Management.
We were also pleased to welcome the W&R SETA Gauteng leadership team, including Norman Mafuratidze, Sandile Maseko, and Nhlamolo Chabalala, whose presence added valuable insights and support for the students. During the event, students were encouraged to express what success means to them through artistic representations. This exercise sparked meaningful conversations and provided the Chair team with profound insights into the students’ aspirations and personal definitions of success.
Carly Twaddle addresses the BCom Digital Marketing students on Brand Building through eGaming
Thank You, Carly Twaddle & Mettlestate!
A huge thank you to Cary Twaddle from Mettlestate for an insightful session with our BCom Marketing students.
As Africa’s largest esports and gaming tournament organiser, Mettlestate is at the forefront of the rise of eGaming digital media marketing. The presentation highlighted the rise of eGaming in South Africa, and the future growth of eGaming platforms. With over 26 million South Africans currently using eGaming platforms, and projected growth of 20% per year, eGaming offers brands an excellent opportunity to connect with their customers.
Thank you again, Carly & Mettlestate, for sharing your expertise on how brands can connect with modern audiences through eGaming & digital media!
Professor Cunningham and Dr Pillay publish ``Retailing in southern Africa``
The Department of Marketing proudly congratulates Prof Nicole Cunningham and Dr Semona Pillay on the publication of their new textbook, Retailing in southern Africa. This insightful and comprehensive work examines the key components of the retail industry, offering practical knowledge tailored to the local market.
Designed to bridge the gap between theory and practice, the book addresses the unique challenges and opportunities faced by retailers in the region. Each chapter is enriched with real-world examples and case studies, ensuring that students, academics, and industry professionals alike gain valuable, applicable insights.
This achievement is a testament to the expertise and dedication of our esteemed lecturers, and we celebrate their contribution to advancing retail education in southern Africa. Congratulations!
Mukundi Munzhelele addresses the BCom Honours students
Welcoming Mukundi Munzhelele as Guest Speaker at the BCom Honours in Marketing Management Orientation
The Department of Marketing at was honored to welcome Mukundi Munzhelele, Marketing Director of KFC Africa, as the guest speaker at the BCom Honours in Marketing Management orientation on 7 February 2025.
Students had the incredible opportunity to hear firsthand about his marketing career journey, experiences, and successes in the dynamic world of marketing. His insights into brand strategy, consumer engagement, and market leadership in Africa provided invaluable lessons for our future marketers.
Following the presentation, students eagerly engaged in discussions, seeking advice and inspiration to shape their own careers in marketing. We extend our sincere gratitude to Mr. Munzhelele for his time and for sharing his expertise with the next generation of marketing leaders.
Staedtler and PNA Engage with First-Year Students at the 2025 First-Year Seminar
The Department of Marketing extends a heartfelt thank you to Staedtler and PNA for their vibrant engagement with first-year students during the First-Year Seminar from 3 to 7 February 2025. Their presence brought energy and excitement to the event, creating a warm and welcoming atmosphere for our newest students.
Over the course of five days, caps, water bottles, sweets, and stationery were generously handed out, ensuring students were well-equipped for the year ahead. The event was further brought to life with balloon popping and creative poster competitions, adding an extra layer of fun and interaction. The strong branding and activations by Staedtler and PNA made an impactful contribution to the overall experience.
A special highlight was the participation of past UJ graduates, now working at PNA, sharing their career journeys and experiences. On the Thursday, three BCom Honours alumni – Nhlanhla Ndlazi, Kgothatso Motlana and Kylie Kisten – delivered an inspiring alumni presentation, motivating students to make the most of their academic and career opportunities.
We appreciate the support of Staedtler and PNA in making this seminar an unforgettable experience for our first-year students. Their involvement underscores the strong industry connections and career pathways available to our students.
Distinguished and Visiting Professors Recognition and Awards
Professor Hollebeek Wins 2024 Highly Cited Researcher Award
In recognition of exceptional research performance, demonstrating significant and broad influence in the field of Economics and Business, Professor Hollebeek has been awarded the Clarivate Highly Cited Researcher Award for 2024. A great achievement, having maintained her ranking in the top 1% since 2020.
This award reflects Professor Hollebeek’s research work, having authored multiple highly cited papers which rank in the top 1% by citations in the field and publication year in the Web of Science over the past decade. However, citation activity is not the sole selection indicator. Recognition is based on citation activity and refined using qualitative analysis and expert judgment, to reflect community wide recognition from an international and wide-ranging network of citing authors.
Of the world’s population of scientists and social scientists, highly cited researchers are 1 in 1,000.
Read more: https://www.webofscience.com/wos/author/record/AAG-9150-2019
Professor Hinson Wins 2024 Emerald Literati Best Reviewer Award
The global publishing behemoth Emerald has announced its 2024 Emerald Literati Awards. Since 1993 the Emerald Literati Awards have celebrated and rewarded the outstanding contributions of authors and reviewers in relation to Emerald journals and books. The award categories span outstanding author contribution, where authors are recognised for contributing something new or of significant value to the body of knowledge, either in terms of approach or subject matter. Other categories include outstanding paper where winners are chosen by a journal editorial team giving the winning authors confidence in knowing that their paper was one of the most impressive pieces of work from the previous year.
Outstanding reviewer awards also recognise the importance of reviewers to the scholarly publishing process. Academics rely on peer review to verify their research and add value to it through critical engagement before publication. Reviewers are specialists in a given area of research and are well placed to assess the soundness of an author’s work and share their own knowledge.
Professor Robert E. Hinson, a Distinguished Visiting Professor in the Department of Marketing Management has won a 2024 outstanding reviewer award for the Journal of Family Business Management. A Q1 Ranked Journal on the ABDC Journal list. The Journal of Family Business Management is endorsed by the Family and Smaller Enterprises Research Group at Queen Margaret University in Edinburgh; the Center for Family and Small Enterprises at the University of Texas at Tyler in the United States; and the International Centre for Families in Business in the United Kingdom.
Even though this is his first outstanding reviewer award, Professor Hinson won an award for an Outstanding Paper in the 2022 Emerald Literati Awards on the basis of a co-authored article entitled ‘Marketing bank services to financially vulnerable customers: evidence from an emerging economy’ published in the International Journal of Bank Marketing’. The 2022 award was the third Emerald Literati Research Excellence Award for Professor Robert E. Hinson, having won his first Emerald Literati Highly Commended Paper Award in 2007 for a co-authored paper entitled ‘Corporate social responsibility (CSR) perspectives of leading firms in Ghana’ which was published in Corporate Governance: The International Journal of Business in Society’.
Professor Hinson also won an Emerald Literati Outstanding Paper Award in 2009 for a co-authored paper entitled ‘B2B inter-organizational digitalisation strategies – toward an interaction-based approach’ published by the Journal of Research in Interactive Marketing.