Don't listen to us, hear it from the UJ Marketing graduates!
Anele Sikakana
“
Entrepreneur and Mrs SA Finalist
“Securing my honours degree in marketing has had a profound impact on my career. The extensive knowledge and practical skills I acquired during my studies have empowered me to thrive as an entrepreneur and in diverse marketing roles. From crafting strategies to analysing consumer behaviour, my degree equipped me to make data-driven, consumer-centric decisions. It also opened doors to exciting opportunities, instilling confidence to lead and contribute significantly to organisational success.”
Megan Moore
Retail Category Manager: Personal & Fabric Care
“Qualifying with an Honours Degree from UJ provided me with skills in analytics and data-driven decision-making across different marketing facets. The industry exposure organised by lecturers—such as presenting projects to leading companies like Colgate-Palmolive—was invaluable. These experiences prepared me to transition seamlessly into the workplace and thrive in a competitive market.”
Miguel Martins
Customer Development Manager – Shoprite/Checkers, National Ok Foods, and Shoprite Wholesale
“The programme connected me with industry leaders and experts, providing first-hand insights into real-world challenges and networking opportunities. My Honours journey equipped me with a strong foundation for navigating the complexities of business, fostering a strategic outlook that continues to drive my success.”
Patrick Mahlangu
Founder of Lerato Agency and Pat on Brands, and Social Media Manager at the Brave Group
“Holding a BCom Honours in Marketing Management and an MCom in Business Management with a Marketing specialisation unlocked countless opportunities for me. It allowed me to bridge academia and corporate fields while carving out a niche as a leader in the industry.”
Rebecca Mosoma
Category Account Manager
“The University of Johannesburg set me apart in my career journey. A brief conversation with Professor Daniel Maduku inspired me to push my limits, leading to numerous accolades, including Top Student and multiple distinctions during my Honours. The Colgate Honours Challenge further accelerated my growth. My ability to thrive in fast-paced environments and solve dynamic business challenges is a testament to the practical, research-based education I received at UJ.”
Dawn Isdale
Country Leader/Director & Regional Channel Manager
I regard my journey from the University of Johannesburg to a pivotal role at 3M South Africa as not just a testament to my abilities, but also as an inspiring narrative for the UJ alumni community.
I’ve completed qualifications with various institutions: I was awarded my Bachelor of Business Administration in 2003, and then did a BCom Honours, followed by a one-year Programme for Management Development in 2010. This was followed by a Master’s degree in Business Management through UJ, with a specialisation in marketing. My dissertation, completed in 2016, was titled “Factors influencing the firm’s adoption of green marketing strategies: A marketer’s perspective”.
I joined 3M South Africa as a marketing manager in the industrial business in 2003, and then moved to the commercial graphics business as a sales and marketing manager, where I had the pleasure of working on all the activations and branding for the 2010 FIFA football world cup.
I am now the country leader/director at 3M SA, and the regional channel manager. My approach to leadership is grounded in a deep understanding of both global trends and local market dynamics. Under my guidance, 3M SA has not only expanded its footprint but has also enhanced its reputation as a leading technological innovator.
We hope to collaborate with UJ on future digital marketing programmes.
Lesego Mothwa
Assistant Store Manager
“Completing the Advanced Diploma in Retailing in 2018 prepared me for the professional world. I gained valuable knowledge that serves me in my career and am currently pursuing a BCom Honours in Marketing Management at UJ.”
More quotes from our Graduates
- “The UJ Honours course and lecturers are world-class.” – Divan Botha, Television Presenter and Owner of The Whippet
- “The Honours degree prepared me to work well in a team within the workplace.” – Deidre Dekker, Marketing and Promotions Coordinator at Rooi Rose
- “The value added by doing an Honours degree at UJ is far superior to other institutions.” – Karel Viliers, Trade Executive at Reckitt Benckiser
- “The one-on-one attention from lecturers during my Masters was unmatched, driving my success.” – Candice Bruin, Marketing Specialist at the Kelly Group
- “The PhD degree distinguished me and developed both my research and writing skills.” – Dr Bennie Fourie, Associate at Blue Platinum Consulting
Join the Success Stories at UJ!
Start your journey towards success with a degree in Marketing from the University of Johannesburg. Learn from the best, gain industry exposure, and unlock a world of opportunities.
- Apply Now!
- Website: uj.ac.za/marketing
- Facebook: UJ Marketing