Read the UJ Marketing’s specialist Marketing and Retail staff members’ publications featured in the popular press AND listen to the Department’s Podcast series

 


Radio interview

Professor Robert Ebo Hinson discusses responsible branding and ESG practices. He emphasizes how today’s brands must focus on environmental and social impacts, drawing insights from his advertising experience and recent public lecture on sustainable branding.
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#UJ MarketingFit PODCAST SERIES WHITE PAPERS

The podcast series white paper covers the topics discussed on each episode. Click on the white paper below to read more.

Podcast: #UJ MarketingFit – The data conundrums of the 21st century
In this episode, the heavyweights of Marketing (Dr. Melanie van Rooy) and the UJ lecturers Dr. Beate Stiehler-Mulder and Prof Ilse Struweg unpack the data conundrums of the 21st century.

White paper: Data in Marketing


Podcast: #UJMarketingFit – Spotting a Pop vs Professional futurist
Spotting a ​Pop Futurist vs professional futurist with Bronwyn William (Flux Trends), Carmen Murray (Boo Yah!), Dr. Beate Stiehler-Mulder and Dr. Marius Wait

White paper: Be FutureFit with foresight!

In Studio Podcast Bronwyn Williams Carmen Murray Beate Stiehler Marius Wait

Bronwyn Williams Carmen Murray Beate Stiehler Marius Wait