Why Study Marketing?

UJ Marketing Qualifications

Answers to Common Questions about Marketing and Related Qualifications

Why Study Marketing?

Marketing is a cornerstone of any business. Without marketing, potential customers remain unaware of a business’s offerings, leading to missed sales opportunities. Marketing drives visibility, growth, and success, making it an essential business function.

Is There a Future for Marketing?

While routine tasks may become automated, the marketing industry is thriving, fuelled by technological advancements. Fields like digital marketing, data analytics, big data, and innovative research methods are expanding rapidly. By studying marketing at UJ, you’ll stay ahead with exposure to the latest developments.

Keep your skills relevant with short courses and certifications, updated every two years. Explore our department’s Continuing Education Programme (CEP) offerings to stay at the forefront of the field.

What Do Marketers Do?

Marketers are responsible for:

• Researching and understanding customer needs.
• Developing products and crafting brand strategies.
• Pricing, promoting, and distributing products effectively.
• Building customer relationships through value-added and after-sales services.

Is Marketing the Right Career for Me?

Marketing offers diverse career paths suited to different personalities:

• Introverts can focus on research, consumer analysis, and reporting.
• Extroverts thrive in promotions, networking, and sales roles.
  [Hear what our graduates have to say about their experiences.]

What Do Marketers Earn in South Africa?

Earning potential varies by role, experience, and qualification level. For insights, search platforms like www.indeed.co.za. Your income will grow alongside your skills and experience.

What’s the Difference Between a Diploma in Marketing and a BCom in Marketing Management?

Key differences include:

1. Entry Requirements
   • Diploma: APS of 24 with Mathematical Literacy or 22 with Mathematics.
   • BCom: APS of 26 with Mathematics and specified minimum scores for certain matric subjects.
2. Curriculum and Teaching Approach
   • Diploma: Focuses on practical applications with a vocational teaching approach (e.g., a sales module with commission-earning opportunities).
   • BCom: Combines marketing and management theory with work-integrated learning (WIL) projects.
3. Further Studies
   • Diploma Graduates: Progress to an Advanced Diploma in Marketing, and with strong grades, the BCom Honours in Marketing Management.
   • BCom Graduates: Choose from various honours programmes, including Marketing, Logistics, Strategic, and Entrepreneurial Management.
4. NQF Levels
   • Diploma: NQF Level 6
   • BCom: NQF Level 7

For more on NQF levels, visit SAQA.