Marketing Management
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Why Should You Study Marketing? Dr. Thebe Ikalafeng and Dr. Mzamo Masito engage in an insightful discussion on the ever-evolving marketing landscape, exploring its impact on society and the economy.
Invitations
Call for Book Chapters – Digital Marketing for Sustainability
Submit chapter abstracts (600–800 words) exploring digital marketing’s role in sustainability by 15 January 2025.
Short Courses in Marketing
Enrolments open 15 January 2025
Higher Certificate in Marketing and Sales
Full time and credit bearing towards the Diploma Marketing.
Perfect of matriculants looking to start a career in marketing. This programme is comprehensive and future-focused, earning you credits towards the University of Johannesburg’s Diploma in Marketing.
Marketing 101
This certificate is applicable for students who are interested in developing their marketing-related knowledge.
Just graduated from high school? Start your journey to becoming a marketing professional with the University of Johannesburg.
Digital Marketing in Practice
Ideal for non-marketers, entrepreneurs, business owners or marketers wishing to improve their digital knowledge and skills.
Stay ahead in the fast-changing world of marketing. Designed for working professionals, our courses help you deliver better results and stay competitive
More information available soon
Marketing and Retail Qualifications at UJ
Undergraduate degrees
- Diploma in Marketing
- BCom in Marketing Management
- Diploma in Retail Business Management
- Advanced Diploma in Marketing
- Advanced Diploma in Retailing
Postgraduate degrees
- BCom Honours in Marketing Management
- Master’s Degree in Marketing Management
- PhD in Marketing Management
Marketing in the Future
Why Study Marketing? Debating the Marketing Curriculum for Tomorrow
Unlock the future of marketing with UJ! Explore a dynamic series of short videos where experts discuss Why Study Marketing.
In the first episode, Dr. Thebe Ikalafeng and Dr. Mzamo Masito examine the evolving marketing curriculum, covering themes like AI, digital transformation, and consumer behaviour. Gain insights into the intersection of anthropology, science, and marketing, along with the importance of social responsibility, cultural awareness, and versatile skill development. Discover how marketing continues to shape a global, digital world.