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Dr Elvis Madondo

Senior Lecturer
Name: Elvis Madondo
Department of Strategic Communication Staff  Staff Members

Contact Details:
Tel: 011 559 3613

Email: emadondo@uj.ac.za

About Dr Elvis Madondo

Qualifications:

  1. PhD in Management Sciences: Marketing, Durban University of Technology (DUT), 2018
  2. Master of Management Sciences: Marketing, DUT, 2015.
  3. Master of Business Administration (MBA), Regenesys Business School, 2023
  4. Postgraduate Diploma in Higher Education, DUT, 2022.
  5. B Tech: Marketing Management, DUT, 2014.
  6. ND: Marketing Management (Cum-Laude pass), DUT, 2013

Overview/bio:

Elvis Madondo is a Senior Lecturer in the Department of Strategic Communication. He is a published author with over 20 journal articles, one book chapter, and two conference proceedings. He has also presented at 14 international conferences and two local conferences. Currently, he is working on three book chapters and additional journal articles. To date, he has successfully supervised six Master’s students.

Elvis’s career and passion for teaching began as a High School Teacher for Economics and Business Studies, where he taught for three years before pursuing further studies and transitioning into Higher Education, where he now has nearly eight years of experience. Although his research interests are diverse, his primary focus is on Strategic Corporate Communication.

His teaching philosophy is centred on Holistic Development, aiming to facilitate the growth of well-rounded individuals. A Student-Centered and Participatory Learning approach forms the foundation of his teaching methods.

Research Interests: Social media, strategic corporate communication, brand communication, social change, corporate social responsibility, and consumer behaviour.

 Journal publications:

Noqazo, Z., & Madondo, E. (2024). The role of digital marketing in enhancing the sustainability of rural retail businesses in Flagstaff, South Africa. International Journal of Business Ecosystem & Strategy (2687-2293), 6(6), 46–56. https://doi.org/10.36096/ijbes.v6i6.663

Vilankulu, L.S. Rawjee, V.P. and Madondo, E. 2024. Intercultural communication barriers within a multicultural workplace. The case of a community radio station. Ponte Journal, 80(10), http://dx.doi.org/10.21506/j.ponte.2024.10.2

Madondo, E., Masara, S. and Dhobha, H., 2024. Exploring employee engagement in internal branding: a case study of commercial banks in Urban Masvingo. International Journal of Research in Business & Social Science, 13(7).

Madondo, E. and Dhobha, H., 2024. Analysis of Internet Access and Mobile Subscriptions in South Africa and its impact on economic growth. African Journal of Information Science, Fine Arts & Speech Studies (AJISFASS), 1(2).

Dhobha, H. and Madondo, E., 2024. Digital Transformation and Economic Inequality in South Africa: An Analysis of Internet Access and Mobile Subscriptions. African Journal of E-commerce, Logistics and Transport Studies, 1(2), pp.53-68.

Madondo, E. and Dhobha, H., 2024. The Complex Dynamics of Land Redistribution in Zimbabwe: Analysing Strategies, Socio-Economic Challenges, and Future Directions. African Journal of Agriculture, Nutrition & Hospitality (AJANH), 1(2).

Madondo, E., Penceliah, D. and Pather, I.R., 2024. Exploring the Expectations and Experiences of Service Quality in University Sports Clubs: A Case Study of Durban University of Technology. African Journal of Human Resources, Marketing and Organisational Studies, 1(2), pp.25-50.

Madondo, E., Akindeji, E.B. and Ogunsola, S.A., 2024. The role of innovative entrepreneurship and emerging technologies in South Africa’s Small, Medium and Micro Enterprises. International Journal of Research in Business and Social Science, 13(7), pp.585-592.

Tinonetsana, F., Musariwa, P. and Madondo, E., 2024. Integrating AI for environmental sustainability in medium to large corporations: a case study of South Africa. International Journal of Business Ecosystem & Strategy (2687-2293), 6(6), pp.15-21.

Madondo, E. and Tinonetsana, F., 2024. Youth perceptions towards entrepreneurship in South Africa. Baltic Journal of Economic Studies, 10(4), pp.16-25.

Dhobha, H. and Madondo, E., 2024. The role of human capital investment in economic growth: a study of South Africa. International Journal of Business Ecosystem & Strategy (2687-2293), 6(5), pp.138-145.

Akindejia, E.B. and Madondo, E., 2024. Motivational drivers for distributors engaging in multi-level marketing in KwaZulu-Natal, South Africa. The Retail and Marketing Review, 20(1), pp.114-126.

Noqazo, Z, Madondo, E, Rawjee, V.P. 2024. The Uptake of Digital Marketing by Rural Communities in Flagstaff, South Africa. Ponte Journal, 80(8).  http://dx.doi.org/10.21506/j.ponte.2024.8.4

Madondo, E., Chiguvi, D. and Tadu, R., 2019. Assessment of the Effectiveness of Traditional Media for the Promotion of Tourism in This Digital Age in KwaZulu-Natal South Africa. Business and Management Studies, 5(4), pp.36-48.

Chiguvi, D., Madondo, E. and Dube, Z., 2019. The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe. Applied economics and finance, 6(6), pp.15-29.

Chiguvi, D., Madondo, E. and Tadu, R., 2019. The Credibility of Traditional and Online Media for the Promotion of Tourism in the Contemporary Tourism Marketing Environment in Durban South Africa. Business and Management Studies, 5(4), pp.24-35.

Madondo, E. and Shumba, K., 2021. Navigating the Contours of Ethical Research in Higher Education: An African Perspective. African Journal of Inter/Multidisciplinary Studies, pp.86-96.

 Chapters in books

Akinlade, A. Govender, E. and Madondo, E. 2024. Harnessing digital communication technology to mobilise health awareness. In: Nel, M. van Schalkwyk, P. Salawu, A. Butler, G. and Motsaathebe, G. Digital humanities in precarious times. AVARSITY Books, Cape Town.

Role: Author

 Conference proceedings (in the last 5 years)

Madondo, E. 2022. The efficacy of social media as a marketing communication tool in the Durban tourism industry. The International Conference on Media Science and Digital Communication: The Power of Change: Reshaping the Landscape of Media and Communication. Sri Lanka, 27-28 November 2021. Sri Lanka: TIIKM Publishing. 1(1): 1-15. ISSN 2950-6530. Available: DOI: https://doi.org/10.17501/29506530.2021.1101. (Accessed 16 October 2023). 2.

Madondo, E. 2022. A comparative analysis of traditional media and online media in the promotion of tourism: the case of KwaZulu-Natal. The International Conference on Media Science and Digital Communication: The Power of Change: Reshaping the Landscape of Media and Communication. Sri Lanka, 27-28 November 2021. Sri Lanka: TIIKM Publishing. 1(1): 42-55. ISSN 2950-6530 Available: DOI: https://doi.org/10.17501/29506530.2021.1104 (Accessed 16 October 2023).

 Conference participation (in the last 5 years):

Ngubane, L. and Madondo, E. (2024). The role of social media during civil unrest: a case of 2021 Looting in KwaZulu-Natal, South Africa. International Conference on Sustainable Management for Peace and Harmony (ICSMPH-2024). 23-24 May 2024. Pune, India.

Jaravaza, N. and Madondo, E. (2024). Exploring economic activities of indigenous rural women in Zimbabwe, a cultural perspective. International conference on Sustainable Management for Peace and Harmony (ICSMPH-2024). 23-24 May 2024. Pune, India.

Vilankulu L.S, Rawjee V. P. Madondo, E. (2024). Effective intercultural communication: a case of radio Al Ansaar. 11th International Conference on Social Sciences 2024 (ICOSS 2024). 10th – 11th October 2024. Colombo, Sri Lanka.

Madondo, E and Ngcobo, T. 2023. Shaping the fashion industry online: effectiveness of Instagram on growing local brands. International Conference on Media Science and Digital Communication (MSDC 2022): Resistance and Responsibility. Sri Lanka. 03-04 December 2022. Sri Lanka.

Ngcobo, T and Madondo, E. 2023. Untapped potential: an examination of opportunities of promoting fashion on Instagram. The 8th World Conference on Media and Mass Communication 2022: Has Something Changed? Media and Communication in the Transformation of Knowledge. Bangkok, Thailand. 16-17 March 2023, Bangkok.

Akindeji, E. B. and Madondo, E. 2023. Motivational drivers for distributors engaging in Multi-level marketing in KwaZulu-Natal, South Africa. 05th Canadian International Conference on Humanities & Social Sciences 2023: Facing New Global Order- Challenges & issues. Toronto, 17 June 2023. Canada: University of Toronto.

Noqazo, Z. and Madondo, E. 2023.The uptake of digital marketing by rural communities in Flagstaff, South Africa. 10th International Conference on Social Sciences 2023 (ICOSS 2023): Driving a Sustainable Future: Holistic, Cooperative, and Systemic Approach across All Sectors” Bangkok, Thailand, 07- 08 September 2023.

Madondo, E. and Noqazo, Z. 2023. Reconnoitre of the role of digital marketing in supporting the rural retail businesses in Flagstaff, South Africa. 03rd International Conference on Media Science and Digital Communication (MSDC 2023): Creating a community of shared future: exploring media science & digital communication Innovations. Colombo, 16 to 17 November 2023. Sri Lanka.

Akinlade, A.T and Madondo, E. 2022. Harnessing digital communication technology to mobilize health awareness. Digital Humanities (DH) in Precarious Times. Vanderbijlpark, 03 – 04 December 2022. South Africa: University of North-West.