Staff Members
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Associate Professor
Name: Mercy Mpinganjira
Location: C-Ring 601 Auckland Park Kingsway Campus
Marketing and Retail Experts Staff Members
Contact Details:
Tel: 011 559 3200
Email: mmpinganjira@uj.ac.za
About Prof Mercy Mpinganjira
Professor Mercy Mpinganjira is a full professor at the Department of Marketing Management. She held the Director position at the School of Consumer Intelligence and Information Systems at the University of Johannesburg from 2017 – 2023. The School is home to three departments and two centres.
Prof Mpinganjira holds a PhD (Management), an MBA and a Graduate Diploma in Business Administration from University of Newcastle, Australia as well as a Bachelor of Science degree from University of Malawi. Her research interests are in the areas of consumer behaviour and digital marketing. She is the author of several books and book chapters and has published over 60 journal articles in peer reviewed journals including the Journal of Research in Interactive Marketing Journal of Business Research, European Business Review, Information & Management, Service Business, etc.
She has also presented her work as various national and international conferences including the Academy of Marketing Science (AMS) conference, the American Marketing Association (AMA) conference and the Australia and New Zealand Marketing Academy Conference (ANZMAC).
She is a member of various professional bodies including the Southern Africa Institute for Management Scientists. In 2023 she was appointed as a member of the National Research Foundation (NRF) Evaluation and Rating Specialist Committee.
Google Scholar
https://scholar.google.com/citations?user=ry6x3GUAAAAJ&hl=en