BCom Hons Marketing Management

Purpose

The purpose of this qualification is for the student to develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in an ethical and socially responsible manner in order to prepare them for a career in the marketing field, as well as to provide a basis for further learning. Students should be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. The qualification enables students to enter the marketing field in positions such as brand managers, market researchers, client and account managers, relationship managers, as well as marketing consultants.

Admission Requirements

Access will be provided to students in possession of a BCom, BTech, Advanced Diploma in Retailing, Advanced Diploma in Marketing, or an equivalent Marketing Management qualification on NQF level 7 with majors in Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research. A student must have attained a minimum of 65% in his/her Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research majors at NQF level 7 and Accounting and/or Financial Management, Analytical Techniques and/or Quantitative Techniques and Marketing or related module must form part of the undergraduate qualification. Students who have a BCom qualification, but who do not have Marketing Management at NQF level 7, must first complete the Level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%. A student who obtained a BA (Marketing Communication) needs to comply with the BCom (Marketing Management) undergraduate degree requirements. A potential student must have adequate English language proficiency by passing a literacy test. Selection may include an interview.

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