BCom in Marketing Management

Purpose

The purpose of this qualification is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to demonstrate initiative and take responsibility in the application of ethical business principles and practice, and will be able critically to analyse, strategise and think independently and innovatively in dynamic marketing environments. The programme will develop entry-level marketing managers for public enterprises, business organisations, industry and other business entities. This programme also prepares students to pursue postgraduate studies in this or a cognate discipline.

Career Opportunities

Advertising Manager, Brand Manager, Customer Relationship Manager, Marketing Manager, Marketing Researcher, Customer Services Manager, Marketing Consultant, Media Planner, Sales Manager.

Admission Requirements

A minimum APS of 26. English 4 (50%), Mathematics or Technical Mathematics 4 (50%). Mathematical Literacy is not accepted.

Selection Process

Selection is based on academic credit.

More Information