Short Learning Programme in Digital Advertising

Purpose

The purpose of this SLP is to equip students with the skills and competencies required to effectively apply the principles of digital advertising in an organisation. The programme introduces students to the tools, techniques and media used for digital advertising and provides them with the skills required to develop solutions to address marketing and public relations challenges in the era of 4IR. The rise of digital technologies including developments in mobile applications, social media, podcasts, and online videos has created unprecedented opportunities that can be exploited by marketers to create and implement effective digital advertising campaigns. However, the extent to which advertisers can take advantage of these opportunities rests on their skills set. This SLP programme will be offered by the School of Consumer Intelligence and Information Systems (SCiiS) will equip marketing practitioners, as well as academe with skills and competences in digital advertising in the era of the 4IR. Student who complete this programme would have covered enough content to successfully write Google Digital Marketing Certification. It is however the sole responsibility of the student to register and write the Google exams. The programme will form part of a series of SLPs on digital-know-how offered by the SCiiS. The SCiiS digital-know-how SLP series are aimed at capacitating individuals including business professionals who are non-experts in information systems and/or in specific areas of applied information systems with knowledge and skills needed to become innovators and effective users of information technologies to enhance their job performance. The offering of the digital-know-how SLP series by UJ will help distinguish the University as a hub of learning 4IR relevant digital technology skills in South Africa and on the continent.

Admission Requirements

Relevant qualification with NQF level 6 with 360 credits or NSC with 3 years relevant work experience.

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